A logo defines a brand
Logo animations make them memorable
Type: Logo Design, Motion Graphics Client: University Project Outputs: Animated Logo
Type: Logo Design, Motion Graphics
Client: University Project
Outputs: Animated Logo
Pawfect — Logo Animation
Bodoni - Type History poster
Pawfect is a fictional organic pet food brand developed as a part of my motion graphics coursework. The goal of the project was to design a logo and bring it to life through animation — creating a brand identity that resonates emotionally with health-conscious, environmentally aware pet owners.
While the client brief was hypothetical, the challenge was to approach it with real-world branding standards, treating the exercise as a full creative motion branding assignment.
My Role: Logo Designer, Motion Designer, Storyboard Artist, Sound Designer
Process
Having had some experience in branding and logo animations before, I went with my regular workflow—
→ Moodboard
→ Handsketched concept
→ Final design on Illustrator
→ Storyboarding
→ Animation
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Short Logo concept handsketched
Full Logo concept handskteched
Short Logo final version
Full Logo final version
Rig structure for dog's ears and face
Hand sketched logo prototypes
Logo final versions
Challenges
Negative Space Management - Finding a way to play with negative space to show a cat and a dog while still preserving the readability of the letter 'P'.
Color Scheme - Deciding on a color pallette that will emphasize the "Organic and safe" aspect of the brand while not making it look like a nutrition brand for humans